Keyword Research: How to Find Keywords with Questions &Target Them Effectively

Effective Keyword Research: Unlocking Digital Marketing Success with Strategic SEO Analysis.

What Are Question Keywords?

Question keywords are questions people type into search engines to find information, answers, or solutions. These queries start with a question indicator like who, what, where, when, why, how, which, will, would, should, can, could, is, are, was, were, do, does, or did.

The most Googled question worldwide is “what to watch”.

Question keywords have grown in popularity with the rise of voice search. And this growth may continue as Google gets better at providing highly specific answers.

Addressing the appropriate question keywords on your website can enhance search visibility, draw in relevant traffic, and build authority within your niche.

How to Find Question Keywords?

Discover question keywords by utilizing Semrush's Keyword Magic Tool, browsing online communities, reviewing Google's autocomplete suggestions, and examining Google's People Also Ask feature. Let's delve into the method of researching question keywords:

Use the Keyword Magic Tool

Semrush’s Keyword Magic Tool lets you search for relevant question keywords in our database of more than 26.4 billion keywords and provides useful data to help you strategize.

Begin by entering a term associated with your business and your target country. 

Then, apply the “Questions” filter.

For each question keyword, you can see a variety of useful metrics. Including:

Keyword Metric	What It Is	Why It’s Useful
Intent	The type of search intent—the general purpose behind the keyword— which can be informational (I), navigational (N), commercial (C), and/or transactional (T)	Gives insight into searchers’ preferences and likelihood of converting.
Volume	Keyword search volume—the average number of searches the keyword gets each month	Indicates the potential reach of a high-ranking result
Trend	A graph showing how search volumes have fluctuated over the past 12 months	Signals whether keywords have steady, declining, inclining, or seasonal interest.
KD %	Keyword difficulty score—a percentage indicating how hard it’ll be to earn a top-10 organic ranking.	Helps you identify keywords you’re more likely to rank highly for and get results from.

Explore Online Communities

Online communities like Reddit and Quora are great places to find emerging or overlooked question keywords because people often ask questions in these communities when they can’t find suitable answers through Google.

By answering these questions on your site, you can position your brand as an industry leader. And attract more high-quality traffic.

To find question keywords on Reddit, perform a simple search and look at the posts that come up.

How to Choose Question Keywords? 

When selecting question keywords for your website, assess the potential value that the corresponding keyword rankings might offer. Consider three primary factors:

1. Search volume: How many people search for the question keyword or similar keywords. The more popular the topic is the more traffic you can potentially generate.

2. Search intent: The reasoning behind the average user’s search. This helps you understand the keyword’s relevance to your business and how likely the user is to convert in the future.

3. Search landscape: What the search results page looks like and how competitive it is. This determines whether you’re likely to rank, where you’re likely to rank, and how much traffic this ranking could generate.

   
   

Let’s take an example of a watch retailer.

The keyword phrase "what time is it" is highly popular and appears to be pertinent to you. However, the typical person searching for this phrase is likely not looking to buy a watch.

Plus, the results page provides an instant answer anyway. 

This type of search is called a zero-click search because it’s unlikely to drive traffic for websites.

Now, let’s consider another example.

The question keyword “how to repair watch strap” and its variants have relatively low search volumes. But these keywords:

• Are used by highly relevant audiences (people who wear watches and may be in the market for a replacement watch)

• Require users to engage with more in-depth content, meaning they probably need to click through to a webpage

• Have low difficulty scores, meaning they’re relatively easy to rank highly for So, these keywords could be more worthwhile to target.

Additionally, think about the resources needed to effectively address the question.

For example, do we need to create a video to aid users’ understanding? If so, do we have the tools and skills required? Will the effort be worth the potential results?

Evaluating a keyword’s potential value against its potential cost is key to maximize return on investment.

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